What is a Landing Page?

In terms of internet marketing, a landing page is any page on a website where online visitors are sent specifically to prompt a certain action. It could be website’s home page or any page on the same site.  Now the question is what’s the difference between a regular/normal page and a landing web page (sometimes also called as lead capture page).

For the answer lets take an example, suppose you decided to create a  website that’ll offer a product giving an insite about how to drive free or no cost traffic to any given website. Now you set up a complete website with many pages, about features, benefits, advantages, FAQs about your product, testimonials, may be some sample stuff too and of course a home page. You think it’s ready and you start advertising it through different online marketing channels using text ads, banners etc.

You use some great keywords and style in your ads and you start getting visitors (note: you don’t have a landing page designed), so all of them are coming to your home page because you used the main URL in your ads. Wow, you get happy, loads of visitors. But after few days you start noticing that visitors are coming as of result of ads, but a very small portion, almost close to zero is actually buying the product. You had a great product and site, but you MISSED something.

Yep: A Carefully Designed Landing Page.

A page to boost the conversion rate…

A page to turn visitors into leads…

A page to get the job done…

Your landing pages should provide a customized sales pitch for the visitor. Ads usually drive targeted traffic, so you know who your visitors are and from where they are. Provide them what they are looking for in the most effective manner and your chances of engaging the visitor goes up, as should your conversion rate.

Next question, How to design a lead capture page that seal the deal?

As promised here is the answer: Tips to Create Effective Landing Page

regards…