Mortgage Marketing Flyers : Your Ultimate Tool for Proven Success

Mortgage marketing flyers are hands down one of the essential part of your marketing and communication. There is no doubt that digital marketing solutions, such as online ads, social media and email marketing campaigns are more of interest these days.

However, if you reply only on online mortgage marketing you may miss out on the great potential that loan officer flyers and mortgage direct mailers can offer your business. In fact, the Association of National Advertisers found that direct mail had an 8% higher response rate than email.

How Mortgage Marketing Flyers Help Loan Officers, Brokers & Lenders

• Flyers can be a powerful tool to reach a wider audience and generate leads in the mortgage industry.
• They provide a tangible and cost-effective way to promote your services and establish credibility in your local community.
• By strategically distributing your flyers, you can increase your visibility and attract potential clients who may not be actively searching for a loan officer.

Effective Ways To Distribute Mortgage Flyers

Here are some effective ways to distribute flyers and expand your market reach.

Targeted Local Distribution

Focus on targeted local distribution. Identify key locations where your target audience is likely to be present. This could include shopping centers, local businesses, community centers, town halls, senior centers, daycares, libraries, real estate offices & waiting areas, or even super markets. By placing your flyers in these locations, you increase the likelihood of reaching individuals who are actively seeking loan services or are in the process of purchasing a home or commercial property.

Collaboration with Real Estate Agents

Foster good relationships with local real estate businesses, especially when their industry is relevant to yours. Real estate agents often have a wide network of clients and prospects who require financing assistance. Approach local agents and offer to provide them with your mortgage marketing flyers to distribute to their clients. Make a deal that will benefit both of you. You can offer a referral program where you compensate them for any leads that convert into clients. This mutually beneficial partnership can significantly increase your flyer’s reach and generate more business.

Local Events and Community Gatherings

Look for events related to homebuying, real estate, or finance where you can set up a booth, table or can just go and distribute your flyers.

Leave a Stack in High Traffic Areas

You can also just leave a rack or a stand of your flyers out in public. It is a less aggressive approach that relies more on design, content, and presentation. Leave flyers in high-traffic waiting spots such as lounges, bus terminals, or train platforms. They will be great reading material for people waiting for transportation.

What Makes An Effective And Successful Mortgage Flyer Design?

Whether you are a seasoned mortgage broker or just starting your career as a loan officer, the key to success is “Qualified Leads”. A well designed mortgage flyers can play a vital role in generating cheap mortgage leads. But a mortgage flyer can only be useful if it stands out of the crowd. It’s not a matter of putting great house pictures and using flashy text. By creating unique and memorable flyers, you can make your company stand out and ultimately increase your business revenue.

Everything on the flyer should be well thought off and convey the message in the most simplest yet powerful manner. It takes a lot of hard work and perseverance. It’s not something that one can just come up with in a flick of fingers. A designer need to have the patience to carefully plan flyer printing design to get the attention of prospective loan shoppers.

Here are a few of the factors that should be considered:

1) The first element to making a great flyer is that it should have a short, catch phrase. For example; Lowest Interest Rate? catches people’s attention. This Catch phrase should also be enlarged, bold, underlined, or any other technique to grab the passerby’s attention.

2) You got the attention now give them all the relevant info they need, but use as little words as possible. May be 3/4 bullet points? If people see the next line is too wordy, they’ll probably leave there and then.

3) Use a compelling picture or even pictures. Pictures can say a lot in just a little space and they make the flyer more visually pleasing.

4) Add contact information where people can go to find out more details.

5) And finally remember to keep your flyer design simple and short. People give very little attention to lengthy text. So make it easy for them to get your message fast. Don’t put too much elements that will only make them distracted.

If you need help designing your mortgage flyer, contact iReadySites.com. Here is an example of their work: